👋 Hello, I’m Gabi!
🌎 I’m a Brazilian UX Researcher based in Amsterdam, NL.
🧰 With 10+ years of hands-on experience in UX research and service design, my approach is data-driven, collaborative, and efficient. I apply varied research methods to deliver actionable insights, in order to craft exceptional digital experiences that resonate with users and drive business growth.
📍Currently working at Recharge Group as a Product Researcher.
🖤 I love art, design, B-movies, photography, travelling and emojis.
🧰 Relevant work experience
#1 prepaid digital store in Europe
Product Researcher
(2023 – present ･ Amsterdam, NL)
- Defining research roadmap aligned with company strategy.
- Leading mixed-methods and hypothesis-based research projects (user tests, journeys).
- Close collaboration with the design team when creating and iterating experiences.
- Establishing collection and analysis of customer metrics (NPS and CES).
- Research Ops: establishing all processes (user contact, tools and budget, GDPR practices, repository, training and play books.)
Projects to see:
#1 bank in LatAm according to Forbes
Staff UX Researcher
(2023 – 2023 ･ São Paulo, BR)
Senior UX Researcher
(2021 – 2023 ･ São Paulo, BR)
- Defining research roadmaps, aligned with squads’ and company strategy.
- Leading mixed-methods and hypothesis-based research projects to product teams.
- Mapping of user journeys, user profiles/ personas, blueprints.
- Collaborating to design experiences and success metrics (iterations, A/B tests, new products.)
- Mentoring researchers for professional growth, and designers conducting evaluative research.
- Research Ops: documentation templates and organization, repository, play books.
Projects to see:
Mercado Pago (Sellers)
fintech arm of Mercado Libre, the #1 e-commerce in Latin America
Senior UX Researcher
(2020 – 2021 ･ São Paulo, BR)
- Leading mixed-methods research projects (solo or in collaboration with other researchers).
- Connecting findings cross-squads and cross-business units.
- Onboarding new researchers.
INSITUM / Accenture Song
INSITUM was the leading user-centred innovation consultancy in Latam before acquisition by Accenture
Project Lead for Research and Service Design
(2017 – 2021 ･ São Paulo, BR)
Service Design Consultant
(2015 – 2017 ･ São Paulo, BR)
- Delivering global mixed-methods research, service design and product definition projects, leading up to 3 people.
- Running research immersion and ideation workshops with diverse stakeholders.
- Project management (client proposals, team allocation, service supplier, budget control.)
- Local Lead (Brazil) for Strategic Research (event attendance, internal knowledge levelling, research evangelization, internal courses, research projects quality overview.)
- Main clients: Meta, Google, Twitter, Uber, 3M, Bayer, Globo.
Projects to see:
global innovation and design consultancy
Research consultant
(2013 – 2014 ･ São Paulo, BR)
- Supporting design research, product definition and branding projects.
- Main clients: Natura, Picadilly.
Project to see:
📚 Relevant education
2012
Technology degree in Product Design
Istituto Europeo di Design, São Paulo, Brazil
2010
Specialisation in Art: Critique & Curatorship (incomplete)
PUC-SP, São Paulo, Brazil
Other relevant courses
2025 AI Skills for Research: Create an AI-Powered Insights System @ Maven
2021 Data & Quantitative Research @ Aprender Design
2020 Hello Design Thinking @ IDEO U
2020 UX Bootcamp @ How Bootcamps
🎖️ Volunteering and Events
2020 – 2022 Guest design research lecturer for the Design Thinking subject course in Strategic Design Postgrad. Program @ Mackenzie University (remote)
2021 Part of the local Brazilian committee @ EPIC (remote)
2019 PechaKucha presentation @ EPIC Rhode Island, USA
2015 Event volunteer @ EPIC São Paulo, BR
💬 Languages
🇧🇷🇵🇹 Portuguese
Native
🇬🇧🇺🇸 English
Fluent
🇪🇸🇦🇷🇲🇽 Spanish
Advanced
🇫🇷 French
Conversational
🇳🇱 Dutch
Beginner
Gabriela Oliveira 